"The positioning is, GE speaks the language of industry, hence 'The Boy Who Beeps.'"
“We liked the idea that it’s his natural language,” McCallum says. “He does not have to put on a cape to have these powers. It’s sort of a metaphor for GE.”
Unlike the boy, the Industrial Internet is real. It could soon link billions of machines and devices ranging from smartphones and thermostats to jet engines and medical scanners.
GE believes the network could add $10 and $15 trillion – the size of today’s U.S. economy - to global GDP over the next 20 years. The company’s software arm has developed a software platform called Predix that allows railroads, oil drilling companies, wind farms, hospitals and other customers to perform prognostics on machines, reduce downtime and increase efficiency.
The “Boy Who Beeps” is the first in a series of stories and other content that GE plans to roll out through the rest of the year to illustrate the power of the Industrial Internet.
http://www.gereports.com/post/96557140725/the-boy-who-beeps-what-happens-when-a-child-can-talk
“We liked the idea that it’s his natural language,” McCallum says. “He does not have to put on a cape to have these powers. It’s sort of a metaphor for GE.”
Unlike the boy, the Industrial Internet is real. It could soon link billions of machines and devices ranging from smartphones and thermostats to jet engines and medical scanners.
GE believes the network could add $10 and $15 trillion – the size of today’s U.S. economy - to global GDP over the next 20 years. The company’s software arm has developed a software platform called Predix that allows railroads, oil drilling companies, wind farms, hospitals and other customers to perform prognostics on machines, reduce downtime and increase efficiency.
The “Boy Who Beeps” is the first in a series of stories and other content that GE plans to roll out through the rest of the year to illustrate the power of the Industrial Internet.
http://www.gereports.com/post/96557140725/the-boy-who-beeps-what-happens-when-a-child-can-talk
Information on the Industrial Internet: http://en.wikipedia.org/wiki/Industrial_Internet